World Travel Online (WTO) was the 1st and still the leading outbound travel portal on the China Wide Web providing destination information in Chinese to the entire outbound travel trade and also via its popular social media platforms reaching millions of Chinese travelers throughout China 24/7 throughout the year.

World Travel Online (WTO) was the 1st and still the leading outbound travel portal on the China Wide Web providing destination information in Chinese to the entire outbound travel trade and also via its popular social media platforms reaching millions of Chinese travelers throughout China 24/7 throughout the year.

CBN Travel & MICE is an experienced and professional Travel Management Company (TMC) with over 20 years' experience in catering for large number of Chinese going abroad for business visit, official travel and special interest from sports travel to summer camps etc.

Over the years, Adam has been leading CBN teams in supporting hundreds of foreign destination promotion authorities on the national, regional and local level as well as companies in or serving the travel and tourism industry from airlines to airports; from attractions to accommodation providers with successful country entry and marketing strategy in China. 

Adam has been invited to speak during numerous international travel exhibitions and tourism summits as well as being interviewed by news media both online and offline. 

In 2013, Dr Wu was awarded the Honory Award for his dedication and contribution to the outbound travel from China.

Mr. Bowen Sun is the Director of Globalization Research Center of Trip.com Group (formerly Ctrip.com International) provides travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management. Founded in 1999, the company owns and operates Trip.com, Skyscanner, Qunar, and Ctrip, all of which are online travel agencies.

Mr. Bowen Sun is the Director of Globalization Research Center of Trip.com Group (formerly Ctrip.com International) provides travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management. Founded in 1999, the company owns and operates Trip.com, Skyscanner, Qunar, and Ctrip, all of which are online travel agencies.  

Mr. Sun is responsible for helping tourism destinations with one-stop inbound travel solutions by integrating online and offline channels. He used to be the operation director of Ctrip Hotels Business Group and responsible for the online operation of northern China hotel business, including the hotel's ranking, the pricing system and the development of service procedure. Before joining Ctrip through the Global Leadership Program, Sun worked as a supply chain manager for Amazon in the United States and engaged in oil-related business and engineering consultation for Aker Solutions, a Norwegian energy company. He also worked as a consultant for ERP in Norway to provide one-stop IT solutions for hotels. Sun graduated from Norwegian University of Science and Technology and obtained master degrees in Information Systems and Master of Business Administration from Texas A&M University.

Paul Pennicook was appointed the CEO of the Curaçao Tourist Board in 2018 with endorsements by the nation's highest-ranking government officials who were confident in his abilities and proven track record to inspire forward momentum. With a mandate to implement Curaçao's five-year master plan – which includes increasing airlift and shifting demand to emphasize the American market – Paul's recent work to develop relationships with key partners, secure additional routes, and oversee the implementation of a new global branding campaign, has proved integral in driving double-digit growth for the past six months.

Paul Pennicook was appointed the CEO of the Curaçao Tourist Board in 2018 with endorsements by the nation's highest-ranking government officials who were confident in his abilities and proven track record to inspire forward momentum. With a mandate to implement Curaçao's five-year master plan – which includes increasing airlift and shifting demand to emphasize the American market – Paul's recent work to develop relationships with key partners, secure additional routes, and oversee the implementation of a new global branding campaign, has proved integral in driving double-digit growth for the past six months.

Growing up in Jamaica, a country deeply rooted in successful tourism practices, Paul was inherently drawn to the hospitality sector from a young age. Intuitively aware of the role tourism played in shaping the livelihood of a destination and its people, Paul was eager to take a job as a hospitality trainee immediately following high school. Within a year, Paul competed for a prestigious hospitality scholarship to attend Cornell University's School of Hotel Administration.

Preferring the Caribbean's warm weather to Upstate New York's dreary winters, Paul moved home after graduation and held several key management positions. Following several busy years in Jamaica, Paul was hired as the SVP of Sales & Marketing for SuperClubs Resorts, followed by the Executive VP of Sandals' marketing division. With a solid foundation in hotel operations and sales & marketing, he became President & CEO of Couples Resorts. With integral tourism knowledge under his belt, Paul was appointed Director of Tourism for the Jamaica Tourist Board, not once but twice, serving from 2003 to 2006, and again from 2014 to 2017. While at the helm, he improved Jamaica's global perceptions to drive record-level visitor arrivals and spearheaded several groundbreaking tourism projects, including the "Once You Go, You Know" campaign, as well as the Jamaica House activation at the 2016 Olympics in Rio and at the 2015 IAAF World Championships in Beijing. 

Throughout his 40-year career, this veteran's ever-growing resume included both public and private sector roles, including the VP of Sales & Marketing for Air Jamaica.

Dawn is a marketing professional whose experiences cover digital marketing, brand and content marketing, social media, and public relations for startups, agencies, media conglomerates and brands.

Dawn is a marketing professional whose experiences cover digital marketing, brand and content marketing, social media, and public relations for startups, agencies, media conglomerates and brands.

Her foray into tourism began when she started working on marketing campaigns with travel clients in a content marketing agency based in Singapore. She then joined a global travel metasearch company based in Hong Kong looking after brand and content for the APAC region before returning to Singapore with Leisure Pass Group.

Dawn currently oversees marketing and e-commerce in APAC for Leisure Pass Group, the global leader in multi-attraction passes such as The London Pass ®, New York Pass ®, Paris Pass ™, and Go City Passes with a growing list of 40+ cities globally.

Her current remit sees her looking after marketing, ecommerce and growth activities in Asia, with focus on China and Greater China, Southeast Asia, and Australia. The company's teams in London, Boston, New York and Singapore help millions of sightseers enjoy new cities, incredible attractions, tours, experiences, activities and great savings.

In her free time, she enjoys cooking, baking as well as island-hopping just as much as she loves a good city-break. As soon as it's possible to do so, she will be found scuba diving and exploring the different underwater wrecks all around Asia. She is also an advocate for animal rights and is a regular volunteer at an animal shelter in Singapore.

Amjad Nashashibi is the director of sales and marketing at Swiss Quality Hotels International (SQHI). His passion for tourism as well as hospitality, and his broad experience in different markets in Europe, USA & Asia, combined with his background/training in science (analytical mind capability) bring an in-depth and unique approach in promoting the 60 Swiss quality member hotels worldwide.

Amjad Nashashibi is the director of sales and marketing at Swiss Quality Hotels International (SQHI). His passion for tourism as well as hospitality, and his broad experience in different markets in Europe, USA & Asia, combined with his background/training in science (analytical mind capability) bring an in-depth and unique approach in promoting the 60 Swiss quality member hotels worldwide.

After more than 25 years in Sales, Digital Marketing and Distribution at SQHI, Amjad understands what drives businesses and how to spread brand awareness efficiently in different markets world-wide. 

Swiss Quality Hotels International is a non-profit organization, is the largest hotel chain in Switzerland, and was founded in April 1986 by a group of German and Swiss hoteliers. The Zurich based chain represents 60 hotels in 40 cities and famous resorts in Switzerland and Germany.

Davide Machado is founder and Managing Director of City Transfers UK transport platform and provider that focusses on the travel trade and tourism industry.

Davide Machado is founder and Managing Director of City Transfers UK transport platform and provider that focusses on the travel trade and tourism industry.

A serial entrepreneur, he set up his first business at 21, an urban recording studio and community project that rehabilitated youth offenders and SEN young people as well as working with a range of music artists that have gone on to become household names on the UK music scene. He then moved into transport building the fledgling City Transfers UK brand from a £200,000 turnover, London based business to a multimillion-pound global service operating in 128 destinations across Europe and boasting a blue-chip travel industry client list.

Over this period Davide has also acted as business development lead for the family business the Abbey Cars group overseeing it's growth from one office with 30 vehicles in 2009 to it's current status as one of London's premier minicab companies and a transport technology company boasting despatch and aggregation systems, a suite of white labelled B2C and driver apps and a number of SaaS products.

Finally, Davide has found the time over his career to contribute to a number of national and regional newspapers as well as blogs as a freelance travel and music journalist.

Davide's passions are travel, hotels, sports, gym and all things tech and science related.