Agenda

15:30 - 15:45
15:45 - 16:30		 Registration and Networking
China Tourism Forum - Inbound
China has become the 4th largest tourism market in term of international arrivals however, with its territory as big as the entire Europe combined and the tourism industry has been elevated to become a pillar industry in the country China is set to develop its inbound tourism even further.

Speakers:

    Dr. Adam Wu (Moderator), Chief Operating Officer, China Business Network
    Mr. Jiang Qikang, Secretary General of China Tourism Association
    Prof. Geoffrey Lipman, President of International Council of Tourism
　 Partners (ICTP)
    Mrs. Yu Ningning, President of China International Travel Service (CITS)
    Ms Chao Xiaohui - Shanghai Tourism Administration
    Ms Hai Lili representing Travel Industry of Xin-jiang Autonomous Region
    Associate Professor Pat Wood, Hon Researcher Peking University,
　 Senior Research Fellow Creative Industries Global Policy Institute

Q & A if time permits


16:30 - 16:45

16:45 - 17:30 		1st 15 minutes for registration and networking

China Tourism Forum - Outbound
With 70 million outbound visitors from China visiting other parts of the world in 2011 and rising to possibly 80 million by the end of 2012, China truly has become Asia's largest and world's third largest tourist source as well as a driving force of the travel and tourism industry worldwide.

The outbound session will be mainly in the form of panel discussion focusing on the following questions and also taking questions from the audience.
1. How should foreign destinations and incoming service providers really
　 understand and cater for Chinese visitors?
2. What are the real differences between CHINESE travellers and visitors from
　 other countries?
3. What role has national tourism authorities and association of tour
　 operators been playing in educating and supporting member companies
　 to cater for Chinese visitors?

    Dr. Adam Wu (Moderator), Chief Operating Officer, China Business Network
    Tom Jenkins, Executive Director, European Tour Operators Association (ETOA)
    Mrs. Yu Ningning, President of CITS
    Prof. Wolfgang Arlt, Director, China Outbound Tourism Research
　 Institute ( COTRI )
    Mr Magdy Edward, General Manager of Sylvia Tours
    Pat Wood, Associate Professor , Hon Researcher Peking University, Senior
　 Research Fellow Creative Industries Global Policy Institute
    Mr. Subhash Goyal, Chairman, India Tour Operators Association

Q & A



CBN travel & MICE World Travel Online

About China Tourism Forum

With both the Ministers' Summit in 2010 and the BRICS Debate during WTM 2011 concluding that China has become a driving force of the travel and tourism industry worldwide, it is no surprise that participants of any major travel exhibitions are keen on learning more about "China Tourism" both inbound and outbound.

Therefore, the special session on "China Tourism – Inbound and Outbound" during the WTM 2012 will be a eagerly waited platform where senior tourism officials will be able to present the latest development of tourism to and from China to senior travel professionals worldwide. Industrial experts will be sharing their expertise and experience in sending visitors to and attracting visitors from China as well as the huge spending power of the Chinese visitors with numbers growing to over 80 million as expected by the end of 2012.

The first session will focus on inbound to China. Once the session is over those interested in outbound will stay for networking prior to the second session which will focus on outbound from China.

The outbound session will be more devoted to sharing experience on Outbound travel from China which has proven to be very hot topic and hugely popular among many foreign tour operators, tourist attractions, shopping venues etc. as well as tourism promotion authorities

Audience: tourism promotion authorities, tour operators, tourist attractions, shopping venues etc. as well as and travel businesses that wish to attract visitors from China.